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James Meldrum

Inspiring a better way for business

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B Corp certification reinforces transparent business practices

B Corp certification reinforces transparent business practices

September 22, 2016

How do consumers evaluate which businesses are creating positive impact for the world and which ones are ‘greenwashing’?   Many companies are skilled in spinning PR and advertising messages to persuade us that they are doing “the right thing” for the environment or communities, while simultaneously engaging in business practices that may be considered unethical, immoral or, worse, illegal. [Read More…]

B Corporation Launches in the UK

B Corporation Launches in the UK

October 1, 2015

The growing movement of businesses using the power of business to effect positive social and environmental change has spread its wings further with the recent launch of B Corporation in the UK.

At the time of writing, there are 1,452 B Corporations listed in 42 countries across 130 industries. Quite an impressive growth in under seven years since the movement started in 2008. [Read More…]

UN Recognises Champions of the Earth

UN Recognises Champions of the Earth

September 30, 2015

The UN recently announced the recipients of the UN “Champions of the Earth Award”. The awards were given to five “visionary people and organisations [from] all over the world that exemplify leadership and advocate action on sustainable development, climate change and a life of dignity for all”. [Read More…]

In Brief

Creating an ethical business from the start

Creating an ethical business from the start

July 1, 2015

An article headline caught my eye the other day on BRW online: “Creating an ethical culture while growing your business”.

One of the challenges in growing a business is how to embed your organisational values and ethics in everything [Read More…]

Businesses still don’t consider climate change a serious risk

Businesses still don’t consider climate change a serious risk

March 3, 2015

“Just flying over N Atlantic 300 miles of ice.  Global warming!”

I imagine many of you already know who tweeting this last week. If you don’t, it came from one of the world’s richest [Read More…]

The Future of B Corporations is Bright

The Future of B Corporations is Bright

February 17, 2015

Late last year, Natura, one of the leading cosmetics companies in Brazil, became a certified B Corporation and, in doing so, also became the world’s largest B Corporation. [Read More…]

Perspectives from Current and Future Business Leaders on Sustainability Trends

Perspectives from Current and Future Business Leaders on Sustainability Trends

January 9, 2015

BSR (Business for Social Responsibility), Globescan, and Net Impact have jointly researched the opinions and attitudes of current and future leaders on the state of sustainable business. [Read More…]

The Rise of the Collaborative Economy in Australia

The Rise of the Collaborative Economy in Australia

December 15, 2014

The emergence in Australia of businesses that use the power of technology to connect people so they can share information, knowledge, services and physical goods has been highlighted [Read More…]

How business can engage with consumers on sustainability

How business can engage with consumers on sustainability

October 14, 2014

In my last post, I shared some of the key insights from the Accenture and Havas Media Group’s RE:PURPOSE report called “The Consumer Study: From Marketing to Mattering”. The compelling finding is [Read More…]

Conscious Capitalism is not CSR

Conscious Capitalism is not CSR

July 28, 2014

Many people think that Conscious Capitalism and Corporate Social Responsibility (CSR) are very much branches of the same tree. On first glance, many of the activities undertaken by conscious businesses [Read More…]

Conscious capitalism: How’s your worldview?

Conscious capitalism: How’s your worldview?

July 6, 2014

To understand how Conscious Capitalism can be viewed as the next evolutionary stage of business, we need to reframe our perspective. When the dominant operating paradigm for business is profit maximisation, it can be a challenge to ‘step outside’ yourself to see things anew. [Read More…]

About Me

In 2005 I stepped away from a successful corporate career and created a new business Whole Kids with my wife Monica. My business is founded on the principle of profit with a purpose, and we're Australia's first food company to be certified a B Corporation.

My blog is about my journey and experiences in establishing and growing a business, but also creating a different kind of business based on a humanistic and values-driven approach.

I believe that business is ideally placed to actively solve many social and environmental problems and, in turn, redefine the concept of what a business is.

More about me

30 Exceptional CSR Blogs
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Topics

  • B Corporation
  • Business Ethics
  • climate change
  • Collaborative Economy
  • Conscious Capitalism
  • Corporate Social Responsibility
  • Culture
  • In Brief
  • Leadership
  • Marketing & Brand
  • Shared Value
  • Sharing Economy
  • Strategy
  • Sustainability
  • Uncategorized
  • Values & Purpose

Summary

We need more businesses to help solve, rather than worsen, the major challenges we face around the world. Purpose-driven companies are ideally placed to contribute to positive environmental and social impact because of their commitment to a higher purpose beyond simply maximising profit.

Recent Posts

  • B Corp certification reinforces transparent business practices
  • B Corporation Launches in the UK
  • UN Recognises Champions of the Earth
  • Fortune launches “Change the World” list of businesses
  • Creating an ethical business from the start

Topics

B Corporation Business Ethics climate change Collaborative Economy Conscious Capitalism Corporate Social Responsibility Culture In Brief Leadership Marketing & Brand Shared Value Sharing Economy Strategy Sustainability Uncategorized Values & Purpose

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