Inspiring a better way for business
How do consumers evaluate which businesses are creating positive impact for the world and which ones are ‘greenwashing’? Many companies are skilled in spinning PR and advertising messages to persuade us that they are doing “the right thing” for the environment or communities, while simultaneously engaging in business practices that may be considered unethical, immoral or, worse, illegal. [Read More…]
The growing movement of businesses using the power of business to effect positive social and environmental change has spread its wings further with the recent launch of B Corporation in the UK.
At the time of writing, there are 1,452 B Corporations listed in 42 countries across 130 industries. Quite an impressive growth in under seven years since the movement started in 2008. [Read More…]
The UN recently announced the recipients of the UN “Champions of the Earth Award”. The awards were given to five “visionary people and organisations [from] all over the world that exemplify leadership and advocate action on sustainable development, climate change and a life of dignity for all”. [Read More…]
An article headline caught my eye the other day on BRW online: “Creating an ethical culture while growing your business”.
One of the challenges in growing a business is how to embed your organisational values and ethics in everything [Read More…]
“Just flying over N Atlantic 300 miles of ice. Global warming!”
I imagine many of you already know who tweeting this last week. If you don’t, it came from one of the world’s richest [Read More…]
Late last year, Natura, one of the leading cosmetics companies in Brazil, became a certified B Corporation and, in doing so, also became the world’s largest B Corporation. [Read More…]
BSR (Business for Social Responsibility), Globescan, and Net Impact have jointly researched the opinions and attitudes of current and future leaders on the state of sustainable business. [Read More…]
The emergence in Australia of businesses that use the power of technology to connect people so they can share information, knowledge, services and physical goods has been highlighted [Read More…]
In my last post, I shared some of the key insights from the Accenture and Havas Media Group’s RE:PURPOSE report called “The Consumer Study: From Marketing to Mattering”. The compelling finding is [Read More…]
Many people think that Conscious Capitalism and Corporate Social Responsibility (CSR) are very much branches of the same tree. On first glance, many of the activities undertaken by conscious businesses [Read More…]
To understand how Conscious Capitalism can be viewed as the next evolutionary stage of business, we need to reframe our perspective. When the dominant operating paradigm for business is profit maximisation, it can be a challenge to ‘step outside’ yourself to see things anew. [Read More…]