In 2005 I stepped away from a successful corporate career and created a new business Whole Kids with my wife Monica.
My business is founded on the principle of profit with a purpose, and is the first range of certified organic food in Australia specifically developed for kids.
Whole Kids is Australia’s first food company to be certified a B Corporation and is a founding member of B Corporation in Australia. I am also passionate about Conscious Capitalism and actively involved in growing this movement in Australia.
My blog is about my journey and experiences in establishing and growing a business, but also creating a different kind of business based on a humanistic and values-driven approach.
I believe that business is ideally placed to actively solve many social and environmental problems and, in turn, redefine the concept of what a business is. Businesses must contribute positively to a more sustainable, more equitable and more respectful relationship with their local communities, stakeholders, environment and wider society.