How do consumers evaluate which businesses are creating positive impact for the world and which ones are ‘greenwashing’? Many companies are skilled in spinning PR and advertising messages to persuade us that they are doing “the right thing” for the environment or communities, while simultaneously engaging in business practices that may be considered unethical, immoral or, worse, illegal. [Read more…]
The growing movement of businesses using the power of business to effect positive social and environmental change has spread its wings further with the recent launch of B Corporation in the UK.
At the time of writing, there are 1,452 B Corporations listed in 42 countries across 130 industries. Quite an impressive growth in under seven years since the movement started in 2008. [Read more…]
The UN recently announced the recipients of the UN “Champions of the Earth Award”. The awards were given to five “visionary people and organisations [from] all over the world that exemplify leadership and advocate action on sustainable development, climate change and a life of dignity for all”. [Read more…]
Last week, the online craft marketplace Etsy made its debut on the NASDAQ stock exchange. What makes Etsy different among other publicly listed companies is that it is a certified B Corporation, and is committed to balancing profit with its commitment to social and environmental responsibility.
At the close of its first day of trading, Etsy shares climbed to $US30 [Read more…]
Late last year, Natura, one of the leading cosmetics companies in Brazil, became a certified B Corporation and, in doing so, also became the world’s largest B Corporation. [Read more…]