Often when we think about purpose-driven companies or values-led businesses, an impression we form is that profits aren’t considered important or, at the very least, are ranked lower in terms of business priorities. This is far from the case. [Read more…]
The world of marketing and the world of business have changed. No longer can companies rely on mass media advertising, primarily through broadcast television, to build brands and engender customer loyalty. We’re now familiar with some of the reasons for this decline: [Read more…]
Watch an overview of what a B-corporation is, and why you may consider becoming one.
The emergence of more socially responsible, more conscious businesses around the world is a welcome trend. Whether you prefer to call them social enterprises, social businesses, social impact enterprises or [Read more…]