Strategy Archives - James Meldrum

UN Recognises Champions of the Earth

September 30, 2015 by James

The UN recently announced the recipients of the UN “Champions of the Earth Award”. The awards were given to five “visionary people and organisations [from] all over the world that exemplify leadership and advocate action on sustainable development, climate change and a life of dignity for all”. [Read more…]

Towards a Regenerative Economy

May 24, 2015 by James

The world needs to move beyond the current economic structures of capitalism or socialism if we want to avert catastrophic environmental, economic and social collapse. A new form of capitalism, based on the principles of a “regenerative economy”, [Read more…]

Businesses still don’t consider climate change a serious risk

March 3, 2015 by James

“Just flying over N Atlantic 300 miles of ice. Global warming!”

I imagine many of you already know who tweeting this last week. If you don’t, it came from one of the world’s richest [Read more…]

In 2005 I stepped away from a successful corporate career and created a new business Whole Kids with my wife Monica. My business is founded on the principle of profit with a purpose, and we're Australia's first food company to be certified a B Corporation.

My blog is about my journey and experiences in establishing and growing a business, but also creating a different kind of business based on a humanistic and values-driven approach.

I believe that business is ideally placed to actively solve many social and environmental problems and, in turn, redefine the concept of what a business is.