To understand how Conscious Capitalism can be viewed as the next evolutionary stage of business, we need to reframe our perspective. When the dominant operating paradigm for business is profit maximisation, it can be a challenge to ‘step outside’ yourself to see things anew. Often we bring our deeply held beliefs, values and world view with us, whether we’re conscious of it or not.
Sometimes it can take a powerful personal experience, or simply reflecting deeply on the wisdom of others who have had life-changing experiences, to open ourselves up to re-evaluating our attitudes and opinions.
I’m reminded of one special group in our community who may guide us on how to develop the right perspective in seeing Conscious Capitalism as the preferred future path for business.
Who are they?
If you thought “astronauts”, you’re right. Simply search for “astronaut quotes” on Google and you will quickly find a treasure trove of insights, perspectives and life-changing experiences from those who have had the privilege of seeing our world from an entirely different perspective – a very personal perspective that almost all of us will never experience.
One of my favourite quotes is by Edgar Mitchell from the Apollo 14 mission in 1971. When he looked down upon our Earth:
“You develop an instant global consciousness, a people orientation, an intense dissatisfaction with the state of the world, and a compulsion to do something about it. From out there on the moon, international politics look so petty. You want to grab a politician by the scruff of the neck and drag him a quarter of a million miles out and say, “Look at that, you SON OF A BITCH.””
His words, my emphasis.
We also need to grab business by the scruff of its neck, don’t you think? We need to shift the business community to a new higher platform so it can see the big picture, and from which it can begin to appreciate and understand that business is not mutually exclusive from its environment, communities, people, and the systems in which it operates.
From that higher perspective, we can begin to appreciate the insights from systems thinking. And how re-thinking business from a systems perspective can led us to a deeper understanding of the Conscious Capitalism philosophy as a better way to run a business.